My Portfolio – Researching, Understanding, and Creating Meaningful Experiences
Pegah Redjai Sani
UX Research Manager
( UI Designer, Background in Graphic designer & Photojournalist)
I am an experienced UX Researcher with a strong background in UX design, graphic design, and photography. My work is driven by a deep understanding of human psychology and user behavior, allowing me to uncover insights that shape intuitive, user-centered experiences.
I specialize in survey, usability testing, user research methodologies, heatmaps, wireframing, and prototyping, ensuring that design decisions are backed by meaningful data.
Passionate about bridging the gap between user needs and design solutions, I collaborate with cross-functional teams to enhance usability and deliver impactful, research-driven designs.
Further strengthening my expertise, in the past year (2024), I completed Human Mind, Practical AI, and One-Person UX courses at Nielsen Norman Group (NN/g), focusing on advanced UX research methodologies.
Navigation Research for STRATO AG
UX Research
(STRATO is an internet hosting service provider based in Berlin, Germany.https://www.strato.de/)
As part of STRATO’s UX research team, I led a comprehensive research project to optimize our website’s navigation. My responsibilities included identifying our target audience, utilizing existing personas, conducting desk research, and exploring ‘Jobs to be Done.’ I facilitated in-person and online card sorting, created empathy maps, and contributed to usability testing with mock-ups. I analyzed results and provided recommendations for A/B testing to drive data-informed improvements
Your MarketHub: Software designed for street market managers
UX Research, Wireframing, Prototyping, and Partial Design
YourMarketHub is a cloud-based software platform that is designed to streamline operational processes for indoor & outdoor street Market managers by offering backend, connected solutions for trader booking, fee collection, pitch planning, and much more. YourMarketHub works with markets of all sizes and is a safe and secure resource for data collection, protection, and analysis.
Please note: Due to company data protection policies, some details cannot be shared.
Research Stories: From Data to Decisions
As a UX Researcher, I uncover insights that drive both design and business decisions.
From improving user experiences through surveys, usability testing, heatmaps, competitor analysis, user interviews, A/B testing, and desk research to collaborating with cross-functional stakeholders, my research turns data into action.
Explore how these insights have shaped strategy and user experience in the case studies below.
Please note: Due to company data protection policies, some details cannot be shared.
Price Communication At Strato GmbH
(Ux Research Project at Strato GmbH: 2024 – 2025)
This project aimed to analyze how competitors in the German market communicate free trials through price tiles in showroom environments. The focus was on understanding pricing strategies and their influence on customer behavior. The research findings were then used to inform design decisions and improve the user experience of pricing displays.
UX / UI challenge : From Research to design
Several years ago, I tackled three key research design challenges, exploring various research methods and design approaches. While these case studies are not recent, they represent a significant milestone in my growth as a UX researcher. At the time, I was refining my expertise in user research, and these projects laid the foundation for my professional practice today.
These case studies, originally documented in articles on Medium, showcase how I applied surveys, competitor analysis, user interviews, and desk research to uncover actionable insights. Each study highlights the role of research in shaping design.